PERSONAL BRANDING FOR PROFESSIONALS & EXECUTIVES

STUCK IN A CAREER RUT?

Whether you’re a business professional or an executive, developing your personal brand is critical to taking ownership of your career. Not only does it help you to align you with the right opportunities, but it also helps build trust and credibility among your colleagues, which in turn opens doors that lead to bigger opportunities and greater impact. To successfully distinguish yourself from the competition, however, you need to know exactly how to communicate who you are so that the world can see your brand. Your personal brand is much more than your social media, however. It’s how you package the problem you uniquely solve both online and offline.

With this service, we will not only develop your brand’s mission and vision but also help you identify your target audience, clarify your specific niche and identify the best way to leverage your skill set, experience, and personality to craft your personal brand. From there we will work on designing your brand assets to help you stand out and leverage more opportunities.

What’s included?

BRAND STRATEGY

How do you position yourself as an expert in your industry? We can help you develop a unique strategy that’s right for you. During our strategy session, we will help you you to  define your brand mission, brand story, professional goals and identify the best strategy to use your brand to accelerate those goals.Our collaborative strategy sessions go beyond conventional approaches, delving deep into your unique strengths and market differentiators. By meticulously crafting a roadmap tailored to your individual aspirations, we not only position you as an authority in your industry but also empower you to authentically showcase your expertise and stand out in a competitive landscape.

LINKEDIN DEVELOPMENT

LinkedIn is one of the most powerful tools for attracting new opportunities. Even more, your LinkedIn page will typically be one of the top results that show when someone Google’s your name. If you are using LinkedIn as just a resume, you are doing it wrong! We will create a custom designed LinkedIn profile that aligns with your overall brand to help you attract great opportunities and reach your professional goals faster.

BRANDED LANDING PAGE

Your most valuable asset you have online is a personalized website. Unlike a LinkedIn page, or a resume, having a  branded landing page is a great way to gather  your mission, accomplishments, and products and services in one place. It’a a place to attract leads for speaking engagements, book purchases (if you have a book), consulting and coaching calls, blogs and white papers, or promote a podcast in one place.

WORDMARK LOGO

Every landing page comes with a custom wordmark-based logo (unless you have your own). We ensure that your logo is unique to your brand with the color and font choice. This personalized touch ensures that you logo  not only communicates your professional story effectively but also visually aligns with your brand identity, making a lasting impression on your audience.

IMPACT SHEET DESIGN + DEVELOPMENT

Unlike a resume, your impact sheet (also known as a one-pager, media kit, or speaking kit)  is a customized hybrid of your resume, professional bio,  personal narrative, and key achievements. This document focuses your expertise to help you  to land speaking engagements, gain new consulting opportunities,  sell books,  book podcasts, grow your career and establish your personal brand. An impact sheet serves as a dynamic and concise representation of your expertise, showcasing not just your work history and qualifications, but also your unique skills, passions, and the value you bring to potential opportunities. It goes beyond the traditional resume format, allowing you to highlight specific accomplishments, notable projects, and testimonials in a visually appealing manner. The one-pager is a versatile asset in your professional toolkit, enabling you to make a memorable and impactful impression in a variety of contexts.

WHY IS PERSONAL BRANDING IMPORTANT?

95%

Of all recruiters, 95 percent believe that the job market will remain or become more competitive. If you don’t stand out online, your competition will.

75%

Seventy-five percent of HR departments are required to search job applicants online.

    85%

    Eighty-five percent of U.S. recruiters and HR professionals say that an employee’s online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.

      84%

      Out of all business decision makers, 84 percent start their buying process with a referral. And Google is the very first place people look after getting a referral.

      65%

      Of all Internet users, 65 percent see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source.

      53%

      0f decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online

      TWO BRAND STRATEGY CALLS WITH RAMOND

      You will get a 2 two-hour  brand strategy  calls with Ramond, one before we begin work and one after your new brand is launched.  Ramond is worked with thousands of professionals, business and  owners who have been featured in Yahoo!, Black Enterprise, TED and many more. 

       

      VALUED AT $1500

      what happens next?

      1.

      Schedule your free discovery call to ask any additional questions you may have.

      2.

      You will be sent an invoice and client agreement to start working on your project.

      3.

      Once invoice is paid, we begin the onboarding process. We typically start with the first 2 hour coaching session first to help gather copy and define your brand, then move to design.

      BRAND STARTER

      -BRAND STRATEGY
      -LINKEDIN DEVELOPMENT
      -WORDMARK LOGO
      -4 HOURS OF COACHING
      -PROFESSIONAL BIO

      YOUR INVESTMENT 

      $2,500

      $3,500 

       

      BRAND PLUS 

      -BRAND STRATEGY
      -CUSTOM BRANDED LANDING PAGE
      -WORDMARK LOGO
      -4 HOURS OF COACHING
      -ONE PAGER
      -LINKEDIN DEVELOPMENT 
      -ONE PAGER
      -PROFESSIONAL BIO

      YOUR INVESTMENT 

      $5,000

      $6,500 

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